Programmatic advertising is increasingly becoming key to the success of any digital marketing strategy. If you’ve heard of this term before and wondered why it’s getting so much attention, here’s what you need to know.
In this article, we will highlight six programmatic advertising benefits that any digital advertising company can leverage to grow sales and bring in more revenue. Before exploring the benefits of this technology, it is important to understand what programmatic advertising is.
What is Programmatic Advertising?
Programmatic advertising uses real-time bidding and artificial intelligence to streamline and automate a company’s ad purchase process. With the help of this new technology, you can now promote your ads on multiple programmatic platforms.
Programmatic advertising will help you target an audience group within a specific budget and will help you buy ad space as well. Initially, programmatic advertising was only used by media agencies and businesses with large budgets. However, with the emergence of self-help tools, smaller brands are now accessing this technology to compete with bigger brands and increase ROI.
In the current market, programmatic advertising users include:
- Demand-side platforms (DSPs)
- Media agencies
- Brands
- Ad exchanges
- Supply-side platforms (SSPs)
- Audiences
- Publishers
6 Ways in Which Programmatic Advertising Can Take Your Business to New Heights
Improved Consumer Targeting Capabilities for More Accurate Ad Campaigns
One of the essential criteria of a successful ad is an accurate landing. For instance, if a 60-year-old receives an advertisement for a whey protein powder, no matter how well it is crafted, the message will go to waste.
Programmatic advertising avoids mishaps but ensures that the ad reaches the right consumer at the right time. You can create an ad campaign for programmatic advertising platforms based on the following factors.
- Age
- Gender
- Location
- Jobs
- Purchase patterns and history
Select the factors you want to target while crafting the ad campaign; leave everything else to the programmatic platform. The algorithm used in this technology will ensure that the ad reaches individuals who are most likely to buy from you. You can take the help of a reputed programmatic advertising company to create these ad campaigns and use programmatic advertising properly for better results and ROI.
Automating Your Advertising Efforts
With programmatic advertising, you can automate and streamline the whole advertising process for smoother execution. For instance, your programmatic advertising platform will place bids for ad space on your behalf without manual monitoring from your end.
Furthermore, after the execution of a campaign, it will track its performance and provide you with a consolidated report. With the help of automation, you can reallocate your time and resources toward other business tasks.
Allows Scalable Spending
In the past, only large corporations with huge budgets used programmatic advertising for their products and services. However, times have changed, and any business can leverage the programmatic advertising benefits regardless of size and operating budget.
One of the most outstanding features of programmatic advertising is that the budget for these ad campaigns is completely scalable and can be adapted to individual requirements. If you have a limited online advertising budget, set a maximum spending limit on the platform and let the AI do all the work.
This feature enables you to spend your budget wisely and adjust accordingly when needed.
Real-Time Tracking and Campaign Results
With programmatic advertising, you can track and see the results of your ad campaign in real-time. To create a successful ad, you will need detailed information about the strategies, targeting options, ad types, and ad copies that click with the consumer.
With the help of this technology, you can now view the results of your ad campaign almost immediately to avoid making any mistakes in the future. For instance, in programmatic advertising, you will be able to see an ad’s total number of:
- Clicks
- Impressions
- Engagements
- Video Completions
- Conversions and more
You can also see what kind of audience is viewing or interacting with your ad on the platforms or websites where it’s running.
A Wide Reach
In addition to creating targeted ad campaigns, with programmatic advertising, you also get a huge reach in the market. Based on client requirements, programmatic advertising offers you the rare opportunity to access large and diversified audience clusters. With this feather on its cap, programmatic advertising has the edge over other forms of advertisement.
Transparency in the Advertising Process
The degree of transparency in programmatic advertising is unmatched and gives digital marketers complete control over the campaigns. They can accurately track the websites hosting their ads, audience viewing and interactions, and the ROI generated from the campaign.
This feature makes the job of advertisers simpler and easier as they can asses the ad campaign performance easily to determine strategies that can be used in the future.
The Bottomline
As this article discusses, programmatic advertising will help you by streamlining and automating ad buying, providing enhanced control over where, when, and how the ads run, and giving real-time results.
Contact a reputed digital advertising company today to tap into the benefits of this new technology.
