In recent years, the popularity of music lessons in digital media has grown. Many people believe that this type of instruction is more beneficial than traditional lessons. There are several reasons for this belief in digital media.
First, online classes are often less expensive than traditional lessons. Second, digital media allows students to learn at their own pace. Third, online lessons are convenient and can be accessed from anywhere. Finally, students can use digital media to improve their musical skills.
The music industry has undergone unprecedented change in recent years due to pandemic restrictions, technological advancements, and other factors.
Whether you’re an aspiring musician looking to find an audience, or just a music fan searching for new tunes, you’ll want to know what’s in store for the future. Here are the top music industry trends I think you should watch for in 2022.
Sync Licensing Will Help Musicians Find Fans
How do you find new music? Increasingly, people hear songs through online casino games, TV commercials, video games, and other non-music-based media.
The concept is called “sync licensing,” and it benefits both audiences and artists. Audiences can find new songs that will likely appeal to them due to their interest in the show, game, and so on. Last year, I discovered one of my favorite songs after hearing it in a Marvel movie!
Tik Tok Will Continue to Dominate
Digital media has also made it possible for people to share information and ideas more quickly than ever before.
While Tik Tok is best known as a video-based social network, it’s becoming increasingly popular as a source for new music. Songs from artists such as Megan Thee Stallion, Doja Cat, Olivia Rodrigo, and many others are widely used in dance challenges, transformations, and other videos posted on the service.
Keep in mind many aspects of Tik Tok are only available on smartphones, not desktop computers. Smartphones will continue to act as the primary music player for many people, who want to listen to music while using sports betting apps, browsing social media, and more.
Online Music Experiences Will Offer a New Type of Concert
During the height of Covid lockdowns, many artists played virtual concerts for their fans, a trend that will likely continue for the foreseeable future. Platforms such as Patreon and Cameo allow musicians to cultivate a paying audience.
The digital age has brought about a whole new way of thinking and interacting with the world. With digital media, people can connect with each other in ways never before possible.
While online concerts will remain popular, look for more customized experiences, too, such as the ability to buy personalized songs. I’ve found the quality of these custom songs can vary considerably by artist, so I recommend reading reviews before you order.
Musicians Will Make Money with Virtual Tipping
Sending money virtually to musicians as a tip is a trend that goes hand-in-hand with the growing popularity of online concerts. Instead of paying for a virtual ticket upfront, audiences increasingly prefer to tip during and after the performance.
Beginning musicians often benefit tremendously from an online tipping system. Audiences are often reluctant to buy a ticket to a band that they’re unfamiliar with, but they will check out a free concert. Tipping allows a band to make money while still attracting a crowd.
The Popularity of Online Music Lessons Will Grow
Virtual music lessons saw a significant boost in popularity during the pandemic, with the help also of good SEO service from sites like Digital Spotlight, the trend will likely continue into 2022 and beyond. SEO is important because it can bring you to more people without constantly manually promoting.
Many students find online music classes effective, convenient, and comfortable. Online teaching has benefits for teachers, too. They don’t have to travel with their gear, which is especially convenient when dealing with larger instruments such as the drums.
Interest in Live Concerts Will Soar
While many popular trends focus on technology, don’t overlook the power of a live show. As Covid restrictions continue to lift, you can expect to see a surge in concerts of all sizes, as both musicians and audiences are eager to return to venues.
Large festivals are also expected to make a significant comeback throughout 2022. Look for a wide selection of options, especially in spring and summer, as SXSW, Coachella, Bonnaroo, and more return with star-studded line-ups.
Genre Blurring Will Expand
What qualifies as a country song or a hip-hop jam? These are questions that become increasingly more difficult to answer. Genre lines will increasingly blur in 2022 as musicians continue to combine diverse sounds across multiple styles.
Along these same lines, multilingual musicians will continue to find success worldwide. Music in languages other than English thrives online in a way it never could on terrestrial radio. Audiences have embraced genres such as Latin and K-Pop, even if they’re unfamiliar with all the words.
Short Videos Will Become Even More Popular
Music videos are back in a big way. While you won’t find many on TV, they’re increasingly popular online.
Online videos are typically much shorter than traditional ones, as audiences want to digest short, catchy content. Aside from Tik Tok, other popular platforms for videos include Instagram Reels and YouTube Shorts.
People will always crave great music, but how they find and purchase it will continue to change. Technology offers opportunities for audiences and musicians to connect in new, dynamic, and often highly personal ways.
2022 is already shaping up to be one of the most exciting years yet for the music industry!